Bauknecht - Die Markenphilosophie

Bauknecht has always stood for technology.
Now it stands for more than that.

Innovation is a long-standing Bauknecht tradition. To be precise, it’s a tradition going back more than 90 years. No wonder, given that our roots lie in a region of Germany famous for its inventors and engineers: Swabia. That’s where, in 1919, the 27-year-old Gottlob Bauknecht founded his first electro-technical workshop. His goal: to use electric motors to make work easier for people. This was the foundation of a business whose innovations would enthral people time and again in the years to come.

Today, Bauknecht operates all over Europe. We are still as committed as ever to our philosophy of saving our customers as much effort in their housework as possible. These days, though, we need more than just technology and quality to meet customer requirements. Bauknecht appliances inspire confidence thanks to their clear, distinctive design, with select materials and that certain extra something. They offer astonishing, smart innovations that combine added comfort and a touch of refinement.

But we don’t just want to make household life more comfortable: we also want to meet our customers’ requirements with regard to environmental responsibility: Bauknecht’s household appliances conform to the latest standards of development for energy and water consumption.

The pioneering interaction and dialogue with the appliances also go well beyond simple user-friendliness. This is the beginning of the next chapter of the Bauknecht story, which deals again and again with making innovative technologies easy to use in day-to-day life.

To be continued…